According to market research firm NPD Group, Activision's Guitar Hero franchise has set a video game industry sales record, surpassing $1 billion in North American sales in 26 months. What's more, the latest installment, Guitar Hero III: Legends of Rock, is now that top-selling single-year video game title of all time in terms of units and total dollars earned.
"Guitar Hero is one of the biggest brands and one of the most powerful distribution platforms in all of entertainment today," said Michael Griffith, president and chief executive officer of Activision Publishing Inc. "Guitar Hero's popularity with broad audiences is a confirmation that video games have become a true mass medium."
Since the arrival of Guitar Hero III, gamers have download over 5 million songs.
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technorati tags: guitar+hero, activision
Guitar Hero Franchise Rocks Past 1 Bln Mark
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