Proximic, a new player in the contextual advertising and content-matching arena, announced that it has signed an agreement with Yahoo! Shopping Network and eBay's Shopping.com.
Using pattern-matching technology to deliver online ads, this German startup is taking on the giant - Google. Both of Yahoo! and eBay's sites will harness Proximic's patent-pending pattern matching technology to deliver advertisements over the Net that Proximic says are better suited to the context in which they're placed than anything Google can equal today.
Proximic's method called "Proximity Analysis," is a language-independent approach that automatically reads and matches relevant content according to interconnected "patterns" that are not even based on words but which exist within each document. The approach enables publishers to automatically serve up meaningful content -- articles, ads, products -- without the need for keywords or preset categories. It's similar to querying a search engine with a complete set of 200+ words, and finding the most relevant and similar results to that query.
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technorati tags: proximic, web+advertising, google
Proximic deal with Yahoo! and eBay could challenge Big G
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