Proximic, a new player in the contextual advertising and content-matching arena, announced that it has signed an agreement with Yahoo! Shopping Network and eBay's Shopping.com.
Using pattern-matching technology to deliver online ads, this German startup is taking on the giant - Google. Both of Yahoo! and eBay's sites will harness Proximic's patent-pending pattern matching technology to deliver advertisements over the Net that Proximic says are better suited to the context in which they're placed than anything Google can equal today.
Proximic's method called "Proximity Analysis," is a language-independent approach that automatically reads and matches relevant content according to interconnected "patterns" that are not even based on words but which exist within each document. The approach enables publishers to automatically serve up meaningful content -- articles, ads, products -- without the need for keywords or preset categories. It's similar to querying a search engine with a complete set of 200+ words, and finding the most relevant and similar results to that query.
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technorati tags: proximic, web+advertising, google
Proximic deal with Yahoo! and eBay could challenge Big G
Widgetbucks at last!
Finally got an email this morning from Widgetbucks accepting my application.. w00t! w00t!
Alright.. yes, I know it's late.. and yes, I know it doesn't anymore pay clicks coming from our native land Philippines, just like our other 3rd world neighbors.. but hey, at least I tried ^_^
Sightings of new Adsense unit similar to Widgetbucks
As I do my daily blog hopping (and dropping of entrecards at the same time), an article on Problogger caught my attention. A new interactive Adsense unit was reported to have been spotted on several sites.
The picture above was seen on a UK site- Technical Itch. Seems like Google has begun testing new adsense formats that will compete with other popular shopping widgets like Widgetbucks and Chitika's eMinimall. Another test ad was also spotted on freakitude.com.
The widget, i mean gadget, has the usual "Ads by Google" on the right side, and a link with the words "Add the Google Checkout gadget" on the left side. Does this mean ads displayed will only come from sellers of Google's Checkout service, not Adwords? There's actually a gadget similar to this, called "Shop with Google Checkout," which you can only add to your personalized iGoogle homepage.
So, has anyone else seen these test ads? What's your say with this new adsense unit? Do you think Google will still allow publishers to display third party shopping widgets once they officially launch this ad format?
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technorati tags: google, adsense, google gadget ads,google checkout gadget ads
The Three Kings (of web search) charged of illegal gambling... ads.
The Three Kings (i'm calling them that in the spirit of the Holiday season) of web search namely - King Microsoft, King Yahoo, and King Google were charged by the US Justice Department of taking money by accepting illegal gambling advertisements from online betting operations between 1997 and 2007.
The companies agreed to pay a total $31.5 million to settle claims by the Justice Department. Being the most generous(?) and oldest among the trio, Micro$oft paid $21 million. Next to seniority is Yahoo contributing $7.5 million. While this "startup" company they called Google gave $3 million.
The money collected will be used as a fund by the US government for various public awareness programs. Now the (31.5 million dollar) question is, how much money did these three search giants earned when they placed those illegal ads for ten years? <*wink*><*wink*>
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technorati tags: illegal gambling ads, microsoft, yahoo, google, illegal ads
Entrecard can be quite addictive..
I first read about Entrecard on BlogComics, then Marhgil also joined and wrote an article about it. Seems like a lot of pinoy bloggers are already signing up and dropping their cards like crazy. Learning that this is a new and effective way of driving the needed traffic to my blog, I decided to join in.
Indeed there's a lot of interesting sites listed, just by viewing the Campaign tab I'm sure this will consume a lot of my time. Blogs are arranged to 40 categories.. from arts, to celebrities, humor, technology, politics, pets, religion, sports etc. I placed mine under Computers and Internet, I don't know if it's the right niche coz I'm also thinking of putting this blog under News and Media, Technology, and Pets. How about 'Self Improvement?' :)
I also checked those who have just recently joined, and guess who's next to me? Touched by an Angel! And the credits needed to advertise on her? just 2 credits (or was it 3?) Eniweys I advertised on her blog, all I have to do now is wait and hope that she'll notice and help a struggling noob like me ^_^
Okay, that's it.. I have to stop for now.. must take a break.. it's already past 9.. haven't eaten dinner yet.. must log out.. this is really getting quite addictive. So if you have a blog and haven't joined Entrecard yet, sign up now. It's FREE advertising, what's not to like in it?
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technorati tags: entrecard, free advertising, blogs
Google 'powerless' to stop AdSense theft
I personally encountered this before, I was checking one of my sites on an internet cafe months ago and was shocked when I saw porn site ads displayed on my adsense spots. I know it can't be from Google, coz if it's from them then they are already violating their own TOS. I was using Internet Explorer then so I tried checking it on Firefox, and there the regular adsense text ads can be seen. Found out that it was some kind of a malware that infected IE on the pc i was using. There I realized what if other users also have the same trojans on their pc, knowing that majority of web surfers are still using IE (w/c is more vulnerable to spywares), there is indeed a big possibility that this can affect not only mine but also other publishers' adsense earnings.
Unfortunately, according to Nishad Herath, senior researcher at McAfee's AvertLabs, Google is powerless to stop the Trojan stealing Google's space on third-party sites."There's nothing a search vendor can do to protect against the problem since it works by locally modifying content that's being displayed on the browser. There's absolutely nothing that Google or any ad vendor can do about that."
Google said its policy is to remove sites that redirect users to malicious pages, but this approach will not prevent the Trojan from damaging its revenue since it sits on the user's PC and causes the browser to bypass the AdSense network completely. So my suggestion to all internet users out there, always keep your computers safe by frequently updating your anti-virus/spyware programs, and try using safer browsers like Firefox. ^_^
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technorati tags: google, adsense trojan, malware, porn sites